How to sell tickets online: Evolution, steps and conclusions

How to sell tickets online has become the biggest mystery for event organizers, who every day seek to optimize the sales process, expand their reach and improve the user experience. With the growth of e-commerce and the digitalization of events, offering online tickets is one of the biggest advantages in the market.

Benefits of selling tickets online

Before entering into the steps to sell tickets online, it is important to know the advantages that this model offers:

• Greater reach: Tickets can be sold to a global audience without geographic limitations.
• 24/7 Availability: Attendees can purchase their tickets at any time and from any device.
• Cost reduction: It is not necessary to print physical tickets or have fixed points of sale.
• Efficient management: Allows better capacity control, sales automation and real-time reporting.
• Greater security: Avoid fraud and counterfeiting through QR codes and digital verifications.

Steps to sell tickets online successfully

Step 1: Choose a ticketing platform

There are various platforms specialized in selling tickets online. It is essential to choose one that suits your needs and offers features such as:

• Ticket customization.
• Integration with web pages and payment methods.
• Quick access control with QR codes.
• Generation of reports and sales analysis.

Platforms like Bikubo They are popular options on the market.

Step 2: Set up your event and define prices

Once the platform has been chosen, it’s time to set up your event. Defines the following aspects:

• Event name and description: Explains in a clear and attractive way what the event is about.
• Location and date: Indicates the place and time so that attendees can plan their attendance.
• Types of tickets and prices: Offers different ticket options (general, VIP, pre-sale) with different prices.
• Ticketera: Design and personalize your online sales platform of tickets.
• Capacity limit: If the event has limited capacity, make sure you set it up correctly to avoid overbooking.

Step 3: Set payment methods

To facilitate the purchase, it is advisable to offer various payment methods, such as:

• Credit and debit cards
• PayPal
• Bank transfers
• Cash payments at authorized points of sale

Step 4: Promote your event

Selling tickets online not only depends on the platform, but also on an effective marketing strategy. Some key actions include:

• Social networks: Post engaging content on Instagram, Facebook, Twitter and TikTok.
• Paid advertising: Use ads on Facebook Ads and Google Ads to reach a larger audience.
• Collaborations and influencers: Work with influencers who can promote your event.
• Email marketing: Send reminders and promotions to your database.

Step 5: Manage access to the event

On the day of the event, make sure you have a efficient security and ticket validation system. Use QR code scanning apps or access control tools to speed up entry and prevent fraud.

Conclusion

Selling tickets online is a key strategy for any event organizer looking for efficiency, security and greater reach. With the suitable platform and a good marketing strategy, you can maximize your sales and ensure a satisfactory experience for attendees. If you are looking for a complete solution, consider using event management software that makes the entire process easier for you, from sales to access control.