{"id":643,"date":"2019-01-28T19:30:29","date_gmt":"2019-01-28T17:30:29","guid":{"rendered":"https:\/\/blog.bikubo.com\/?p=643"},"modified":"2025-04-03T13:22:14","modified_gmt":"2025-04-03T11:22:14","slug":"design-de-lentree","status":"publish","type":"post","link":"https:\/\/blog.bikubo.com\/fr\/design-de-lentree\/","title":{"rendered":"Design de l’entr\u00e9e"},"content":{"rendered":"

L’importance de la design de l’entr\u00e9e<\/h3>\n

Le billet est l’\u00e9l\u00e9ment mis \u00e0 la disposition du participant, pour prouver qu’il est autoris\u00e9 \u00e0 acc\u00e9der \u00e0 un \u00e9v\u00e9nement. Design de l’entr\u00e9e est importante car elle peut servir \u00e0 fournir des informations au participant sur l’\u00e9v\u00e9nement qui va avoir lieu, et parce que c’est aussi un \u00e9l\u00e9ment de plus du marketing de votre \u00e9v\u00e9nement. Par cons\u00e9quent, il est tr\u00e8s important de prendre soin de la conception correcte de l’entr\u00e9e.<\/p>\n

<\/p>\n

Informations que vous pouvez afficher dans la design de l’entr\u00e9e:<\/h2>\n

Donn\u00e9e pertinente<\/h3>\n

Les donn\u00e9es pertinentes associ\u00e9es \u00e0 la c\u00e9l\u00e9bration de votre \u00e9v\u00e9nement, afin que le participant dispose des donn\u00e9es facilement accessibles. Ces donn\u00e9es comprennent : la date, le lieu et l’heure de l’\u00e9v\u00e9nement.<\/p>\n

Les donn\u00e9es de base de l’organisateur. Consister en l’insertion d’une image avec le logo de l’organisateur, ou son nom.<\/p>\n

Il peut \u00e9galement afficher des coordonn\u00e9es directes ou une page Web faisant r\u00e9f\u00e9rence \u00e0 d’\u00e9ventuelles mises \u00e0 jour d’informations pertinentes pour votre \u00e9v\u00e9nement.<\/p>\n

Il inclut dans la conception de l’entr\u00e9e les donn\u00e9es associ\u00e9es au type d’acc\u00e8s. Vous pouvez avoir des billets pour diff\u00e9rentes cat\u00e9gories de participant<\/strong>s<\/a> (Early Bird, VIP, General…), ou des billets qui indiquent l’acc\u00e8s par une certaine porte, ou qui sont associ\u00e9s \u00e0 un certain si\u00e8ge (g\u00e9n\u00e9ralement rang\u00e9e et si\u00e8ge).<\/p>\n

Avec l’avancement des technologies, il est fortement conseill\u00e9 d’inclure un \u00e9l\u00e9ment de contr\u00f4le<\/strong><\/a> dans la conception de l’entr\u00e9e qui la rend infalsifiable, \u00e9vitant ainsi les probl\u00e8mes de fraude<\/a><\/strong>. Il peut s’agir d’une simple num\u00e9rotation, dans l’attribution comme indiqu\u00e9 pr\u00e9c\u00e9demment d’une seule place au sein de l’\u00e9v\u00e9nement, et \u00e9galement d’un code barre ou QR unique pour chaque billet \u00e9mis.<\/p>\n

\n

La cr\u00e9ativit\u00e9<\/h3>\n

Dans la conception de l’entr\u00e9e, la cr\u00e9ativit\u00e9 joue un r\u00f4le important en ce qui concerne les images, les couleurs et la typographie qui y apparaissent. Cette cr\u00e9ativit\u00e9 peut \u00eatre utilis\u00e9e pour partager ult\u00e9rieurement l’\u00e9v\u00e9nement sur les r\u00e9seaux sociaux, et pour associer le billet \u00e0 la signal\u00e9tique qui contribuera \u00e0 promouvoir l’\u00e9v\u00e9nement. Selon le type d’\u00e9v\u00e9nement, un type d’image ou un autre serait affich\u00e9, ainsi par exemple pour un concert il est normal que l’image du groupe ou de l’artiste apparaisse, ou pour un match de football, il serait normal d’afficher le boucliers de l’\u00e9quipement. La police \u00e0 utiliser doit \u00eatre lisible et de taille ad\u00e9quate.<\/p>\n

\"Design<\/p>\n

\n

S\u00e9curit\u00e9<\/h3>\n

Dans la conception de l’entr\u00e9e, il peut \u00eatre utilis\u00e9 pour inclure un \u00e9l\u00e9ment qui sert \u00e0 contr\u00f4ler les ventes. Ainsi, l’organisateur de l’\u00e9v\u00e9nement dispose d’informations instantan\u00e9es sur la fa\u00e7on dont il se d\u00e9roule en termes de nombre de billets vendus. Surtout par point de vente, afin que vous puissiez prendre des d\u00e9cisions sur la fa\u00e7on d’aborder la commercialisation de l’\u00e9v\u00e9nement. Pour cela, une double num\u00e9rotation est g\u00e9n\u00e9ralement incluse. Activer un tableau qui reste avec le concessionnaire et le participant re\u00e7oit une entr\u00e9e. Avec bikubo, le m\u00eame QR<\/a> <\/strong>ou code barre<\/a><\/strong> est utilis\u00e9 pour \u00e9viter la contrefa\u00e7on et contr\u00f4ler les ventes totales et par point de vente.<\/p>\n

\n

L\u00e9galit\u00e9<\/h3>\n

N’oubliez pas d’inclure les conditions l\u00e9gales dans la conception de l’entr\u00e9e. De cette fa\u00e7on, vous \u00e9viterez les probl\u00e8mes de contr\u00f4le d’acc\u00e8s \u00e0 votre \u00e9v\u00e9nement et lors de sa c\u00e9l\u00e9bration. Par exemple, si votre \u00e9v\u00e9nement n’autorise pas l’entr\u00e9e aux moins de 18 ans, vous devez en tenir compte dans la conception du billet.<\/p>\n

\n

Sponsors<\/h3>\n

Si vous avez un ou plusieurs sponsors de votre \u00e9v\u00e9nement, ils doivent \u00e9galement appara\u00eetre dans la conception de votre billet. Avec les logos correspondants, ou simplement sous la forme d’une liste de noms d’entreprises sponsors.<\/p>\n

N’oubliez jamais que l’arri\u00e8re de l’entr\u00e9e peut \u00e9galement \u00eatre utilis\u00e9. A de nombreuses reprises, les conditions l\u00e9gales y sont imprim\u00e9es, ou la liste des sponsors.<\/p>\n

\n

Tarifs de la design de l’entr\u00e9e<\/a><\/h3>\n

Enfin, vous devez inclure dans la conception du billet, le prix de celui-ci. Nous avons d\u00e9j\u00e0 indiqu\u00e9 qu’il peut y avoir diff\u00e9rentes cat\u00e9gories de billets. Pouvoir avoir chacun des billets, un prix diff\u00e9rent qui doit y \u00eatre refl\u00e9t\u00e9.<\/p>\n

\n

Design de l’entr\u00e9e avec bikubo<\/h3>\n

\u00c0 partir de ces informations que nous avons indiqu\u00e9es et qui peuvent appara\u00eetre dans la conception de l’entr\u00e9e de votre \u00e9v\u00e9nement, choisissez celle qui lui convient le mieux. Logiquement, un \u00e9v\u00e9nement pour adultes n’a pas besoin d’avoir la m\u00eame cr\u00e9ativit\u00e9 et information qu’un \u00e9v\u00e9nement pour enfants, ou un \u00e9v\u00e9nement corporatif qu’un concert.<\/p>\n

Quel que soit le design de l’entr\u00e9e de votre \u00e9v\u00e9nement que vous choisissez, nous vous rappelons qu’avec bikubo vous pouvez inclure des \u00e9l\u00e9ments de s\u00e9curit\u00e9 (QR ou codes barres). Ce qui vous permet d’utiliser votre propre mise en page d’entr\u00e9e. De plus, cela les rend infalsifiables et vous permet d’avoir un contr\u00f4le statistique des ventes.<\/p>\n","protected":false},"excerpt":{"rendered":"

L’importance de la design de l’entr\u00e9e Le billet est l’\u00e9l\u00e9ment mis \u00e0 la disposition du participant, pour prouver qu’il est…<\/p>\n","protected":false},"author":2,"featured_media":635,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_kad_post_transparent":"default","_kad_post_title":"default","_kad_post_layout":"default","_kad_post_sidebar_id":"","_kad_post_content_style":"default","_kad_post_vertical_padding":"default","_kad_post_feature":"","_kad_post_feature_position":"","_kad_post_header":false,"_kad_post_footer":false,"footnotes":""},"categories":[137,160],"tags":[],"class_list":["post-643","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-services-fr","category-tutoriels"],"yoast_head":"\nDesign de l'entr\u00e9e<\/title>\n<meta name=\"description\" content=\"D\u00e9couvrez le design de l'entr\u00e9e avec Bikubo. 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